Captive

Portal

When we go to a public place such as a square, a cafeteria or a restaurant, we usually have the facility to access Wi-Fi Internet freely and for free. Usually, after starting to connect, we are redirected to a web page where we have to perform some actions before we can connect. For example, fill out a form with data such as name, surname and email. It may also be that you need to view ads. This web page is called a captive portal and it is used much more frequently than we think.
The captive portal is responsible for controlling and managing user access to networks, both public and private, in an automated manner. However, the most notable use is that which is given in public places in order to facilitate Internet access via Wi-Fi to the people who are there.
Benefits of implementing a Captive portal in the Wi-Fi network courtesy of your business

1. Obtaining user data through a captive portal
   
   How many users attend your business without you being able to have any contact information? The main advantage of captive portals is that they allow you to have a better understanding of the different profiles or people who visit your business.


2. Improvement of direct sales: optimization of marketing and loyalty campaigns
   
   One of the most powerful features of having a captive portal is that it allows you to implement WiFi marketing campaigns, an innovative technique that uses the WiFi of an establishment's guests with the following objectives




• Create automated marketing campaigns based on different customer profiles.


• Analyze customer data and use it to make operational sales and marketing decisions: pricing policy, discounts, promotions, etc.


• Identify and individualize each customer by including a unique code on each device. This allows you to send personalized offers or discounts, among other possibilities.




3. Network Security
   
   Having an open WiFi network, or with a generic key for everyone who connects, can seriously compromise the security of user data, there being a serious danger of theft and fraudulent use of sensitive information, such as bank details, We don't know who browses our networks…
   
   This system significantly increases security, since users who connect and disconnect from the network can be identified at all times and generate additional security measures such as: permanent control of guests, generation of different permits with differentiated authorization levels , blocks and alarms in the event of any computer hacking attempt, etc.
   


4. Legal security
   
   This system makes it possible to comply with the increasingly demanding regulations on computer security and digital data protection. In this way, we reduce the risks of suffering significant sanctions or facing compensation derived from the theft of customer data.